How to Measure Success

Course content (12 lessons)

Learning how to analyze and interpret your stats will greatly increase the effectiveness of your content and marketing strategies. In this lesson you’ll discover the tools I use to measure results.

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How do we measure success after you’ve gone through your site and put some strategies in place to improve your conversion rate. How do you know how well it’s working. At least a few weeks if not a few months after launching a new website for a small business owner I’d like to come in and take a look at both their shops Shopify stats and their Google Analytics e-commerce stats and see where we did well and where there still
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is room for improvement because there is always room for improvement. There is no one right answer for all shops you need to come up with a strategy that’s back by your own unique data something that somebody says works like a charm for their business might not work at all for yours. This is why it’s really important to go back and look at your stats and see how your own unique customers are responding
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to what you’re changing on your web site. So make sure you have that information about your stats before you make changes, and then come back. So you can compare and see what changed after you made the changes on your web site. What’s working really well. What has room for improvement. What could you go in and change next. If you can’t tell what’s working well there are industry benchmarks you can research and compare with.

How to Measure Success

Course content (12 lessons)

Overview

01 |The Foundation of a Profitable Website

02 |7 Pillars of Strategic Online Store Content

03 |Putting It All Together