Introduction to the Course

Course content (12 lessons)

Welcome to the course! This course will teach you the fundamentals of what I've learned from building hundreds of online shops for creatives.

Download the Ecommerce Setup Checklist in a new tab. Use this checklist as you work through the course.

Hi, and welcome to the course. My name is Arianne Foulks and my design agency Aeolidia works with creative design and artisan businesses. I’ve guided hundreds of small business owners and optimizing their sites. And this course combines lessons learned from over 15 years of website launches. It’s important to me. And of course, to the small business owners that they get a great return on investment for the work they do with us.
So over the years, I have learned as much as I can about strategically optimizing websites and helping them make more sales in this course, you’ll learn how to optimize your own site with the best practices that I’ve put together.
Each page on your site can be optimized. And this course gives you the opportunity to go through them one at a time and make sure each web page on your site is doing its absolute best to help you increase sales.

Set aside some time to go through this course while taking notes about improvements you could make to your site. During this course, you will get the opportunity to review each page on your site and find ways to increase interest and build trust to lead to increased sales on your site.

Introduction to the Course

Course content (12 lessons)

Overview

01 |The Foundation of a Profitable Website

02 |7 Pillars of Strategic Online Store Content

03 |Putting It All Together