Introduction to Strategic Store Content

Introduction to Strategic Store Content

27 mins • 12 lessons

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In this course, you’ll learn the fundamentals of creating strategic content for your online store that will have a strong ROI.

This course is created and taught by Arianne Foulks, founder of Aeolidia, a design and development agency that has been working with designer and artisan businesses for over 16 years.

In this course you will discover:

  • How to optimize your website, by focusing on best practices
  • Each page on your site can be optimized to lead potential customers through checkout.
  • Use Arianne’s best practices to optimize your site
  • Case studies from entrepreneurs and how they optimized their store content to increase sales

Enroll now to get started!

About the instructor

Arianne Foulks

Founder of Aeolidia

Arianne Foulks is a popular educator and small business enthusiast who has collaborated with many creative publications, conferences, and events. At Aeolidia, her web and graphic design agency, she works exclusively with creative businesses with a penchant for design, and has launched hundreds of online shops. Serving those at early stages on their path with an informative blog, newsletter, and a supportive community, Arianne also meets more established businesses at that tipping point where strategic design can cause exponential growth. Aeolidia is a "one stop shop" agency that develops brands and creates story-centered ecommerce websites for designers, artisans, and curators worldwide. Arianne’s team pairs fully-custom Shopify websites with conversion strategy and implementation, continually optimizing shops and amplifying sales funnels, resulting in significant growth to online sales. As a champion for creative brands, Arianne has a 15+ year reputation for thoughtful redesigns that help businesses level up.