Checklist to Optimize Your Page
As Module comes to an end, double check you’ve optimized your microbrand with the the LinkedIn Profile checklist.
To summarize and wrap up this module, you should have three things before moving on. And believe me we’re to move on to the framework of how to make viral posts and be super fun. Before we get there we want to make sure we’re optimized. We can take as much advantage of these posts and get the most exposure.
Our micro brand should be optimized to be engaging tagline in a good clear picture.This is important because it follows you everywhere you go on the platform.
You want people to see your micro brand and click through to your profile. Once they click through to your profile you want your experience to be filled out an interesting and engaging give some personality give people a reason to click that follow button.
And that brings me to the third point. The follow button to make sure our settings are set for as much as possible of our experience and our post to be available to the public and then to have our main button and be a follow button not a connect button because more people follow you that connect with you.
Make as many elements of your LinkedIn profile public as you feel comfortable with (and ensure you check off one of the most overlooked discoverability tools).