Create Your LinkedIn Micro-brand

Course content (11 lessons)

Your LinkedIn profile generates an instant first impression about your brand. Learn how to create your micro-brand on your LinkedIn profile.

0:00
Before we get started on your viral framework and how to create these posts they’re going to reach millions of people you’ve got to first optimize our profile as best as possible. The first step of this is creating your micro brand. So you want to think of your profile almost as your online store. You want the highest possible conversion rate when anyone sees you on the platform anywhere
0:20
on the platform. You want to click through to your profile when they click to view your profile. You want them to follow you. So you had to think about your conversion rate a couple of different steps we’re starting with your microemulsion brand your micro brand is really important and because that follows you all throughout the platform. Wherever you go and you’re micro brand consists of your profile picture and your tagline.
0:40
She could see as you go here anywhere you go on the platform. You have your picture and your tagline and this will follow you anywhere you go. Micro brands are super important, because whenever you’re on the platform. You want people to click through. You could see someone’s micro about founder picture founder picture and you could see who’s interesting
1:02
and who’s not you really want to stand out with your microemulsion brand. So this guy mover and shaker moviemaker taker for your site and social media. Oh he sounds pretty interesting and that’s a good microbe Ben SVP of sales Forbes council collective. These are good micro brands. It makes you want to click through whenever you see any on the platform.
1:22
You want to click through because they have a good micro brand. So in terms of micro brand there’s two things we could change is our picture. We need a super professional looking shot no matter what and you want to stand out if you have a professional looking shot you’re going to stand out on the platform versus a selfie or something that looks like not professional. You want to look good you want to be professional.
1:42
We want to establish yourself as an expert. The second part of that is you want an engaging tagline for me. I call myself the best account to follow on LinkedIn. Why Because if you see that anywhere on the platform you’re going to click through to my page. Once you click through to my page I might get you to follow me. So you got to be as engaging as possible talk of your business talk about your experience your micro bat is
2:02
extremely important. And the first step to setting up you’re LinkedIn profile for success.

Create Your LinkedIn Micro-brand

Course content (11 lessons)

Overview

01 |Setting Up LinkedIn for Optimal Exposure

02 |The Formula for Viral Posts

03 |Turning Eyeballs into Customers