Getting Started with A/B Testing on LinkedIn

Course content (11 lessons)

We’ve come to the end of Module 2. Now it’s time to put what you’ve learned into practice to start sharing your content on LinkedIn and learning what works best when you post.

0:00
So to summarize this module, you want to understand the different types of content you can post in the platform you want to have established what you want to create your expertise in and you want to learn what to avoid when posting and what to do when posting. Now, the most important thing you can do is post as much as possible start a A/B testing get as much content out there as possible.
0:21
And then just look at it. So after a couple weeks post of different types of content and c did my pictures do better in my videos. Did my short form do better than my long form And then once you start seeing patterns, and what’s working for you double down. And what works. And then another couple weeks go by look at it again and say, what did best. It’s a constant game of analyzing your best posts
0:43
and seeing what did best. And then using that knowledge create more posts like that. And then analyze those posts and seeing what does best. And then using that knowledge again. So it’s constant a A/B testing and understanding. But the only way you can do that is by posting a lot. So right now, your objective is to go make five post one for each of those different content types on the platform
1:03
and start posting. You never know what’s going to happen Got there.

Post five times on LinkedIn (with each content type: photo, video, short form text, long-form text, gif) to see what works best for you. Discover the patterns that work best and use that knowledge to create more content.

Getting Started with A/B Testing on LinkedIn

Course content (11 lessons)

Overview

01 |Setting Up LinkedIn for Optimal Exposure

02 |The Formula for Viral Posts

03 |Turning Eyeballs into Customers