Give Customers a Reason to Follow You

Course content (11 lessons)

Writing authentic job descriptions on your LinkedIn profile can help you connect with your audience. Watch and learn how to write job descriptions and optimize each section of your profile.

0:00
So now that we have a micro brand looking good that’s going to get people to our profile page whenever they see us on a platform. Whenever we’re liking commenting or posting they’re going to see a micro brand. They’re going to click through to our site. Our goal when they click through to our site is to get them to click the follow button and follow us. But they’re going to land in our site and we want to make sure our experience is robust. So you can put your own personality into this.
0:22
But don’t make it read like a resume. You want this to be interesting because when someone’s on your site you’re getting those eyeballs. Leave an impression with them. So for me my experience I’m a lot more casual with it. So I’ve talked casually about starting my first e-commerce company feet how we scaled to all these employees who work in these big people how we’ve been in debt. I make it very human I give people
0:43
a reason to want to follow me and engage with me. So for every one of my experiences I write about them in depth. You could see they all have pictures too. Even if it’s my own company it looks so much more legit like this one doesn’t have a picture. It looks kind of not that legit. So you probably remove this or add a picture here but with each of my experiences I’m writing about in depth
1:03
and making it interesting. I’m making it engaging because my goal is whenever anyone lands my profile whenever these 80,000 people land on my profile I want to give them a reason to push this follow button and you can’t see my own profile. Let’s go to someone, for example Mark Cuban let’s say you Leonard’s profile. You want everyone you’re actually
1:23
wants him to take his click this fall about it. So how do you get them to click the follow button. You have to be super interesting and engaging with your microemulsion brad. You get them to your page and then with your experience to get them to follow.

Give Customers a Reason to Follow You

Course content (11 lessons)

Overview

01 |Setting Up LinkedIn for Optimal Exposure

02 |The Formula for Viral Posts

03 |Turning Eyeballs into Customers