Testing Your Posts

Course content (11 lessons)

When in doubt: post it. It’s time to start experimenting with different types of content on LinkedIn. In this lesson you’ll learn why it’s important to test your posts and how to establish yourself as an expert on the platform

0:00
I know it seems intimidating to start posting one rule of thumb no matter what. When in doubt posted. That’s the most important thing you can remember because two things happen either one. It’s a bad post and no one in the platform sees it anyway. It gets no visibility. So who cares. Or number two it gets visibility, which means it’s a good post and you went anyway so no
0:21
matter what. When in doubt posted the second thing you want to think about is, what do you want to establish yourself as an expert in someone give an example right here. My friend Nathan Resnick he does a lot of sourcing in China and overseas and he’s an expert on all things China and product and manufacturing. He’s in really good job of establishing himself
0:42
as a sourcing and manufacturing expert because his company’s source I will source any product and produce any product for you. So the governor’s post is to go see all activity post you could see as you go through his posts. Everything’s about he’s been on CNBC a couple times talking about sourcing. He’s talking about the coronavirus infection and what’s going on in China.
1:03
He’s talking about how affects Amazon supply chains. He’s talking more about China. He’s talking about let’s see what else we got here. E-commerce stuff things in factories. So he’s really established himself as a leader in sourcing and he’s done a really amazing job about that. He’s reaching hundreds of thousands,
1:23
if not millions of people on this platform right now. And then whenever you’re thinking of oh I want to make a product I want to manufacture something they’re going to think of Nathan. He’s going to get a lot of business just from LinkedIn from being the sourcing expert. So for you on your e-commerce store if you’re selling these plants be an expert in plants and talk about the differences between fake plants and real plants or grass versus talk about it
1:44
if you’re selling wireless mouse’s top wireless mice mouse’s mice whatever it is talk about the differences in battery life and connectivity and establish yourself as an expert on whatever it is you want to talk about. Once you start doing that think about what message you want to send the world what you want to establish yourself as an expert on and how converts to sales and make posting a lot easier
2:06
because everything you post should be to show your knowledge or expertise and whatever it is you want to show.

Testing Your Posts

Course content (11 lessons)

Overview

01 |Setting Up LinkedIn for Optimal Exposure

02 |The Formula for Viral Posts

03 |Turning Eyeballs into Customers