Life Stages of a Brand

15 mins • 7 lessons

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Growing a company is hard and exciting. At different stages of your brands growth there are new opportunities, but what do you prioritize?

This 30 minute free course is designed to help you make concrete decisions about the next best steps to grow your brand.

In this course, you will learn:

  • Tactical approaches to strategy based on your life stage
  • Methods for future proofing your business with
  • Tools to continually analyze growth and strategic investments

Taught by Doug Hollinger, VP of Strategy at BVA (a commerce agency that incubates and grows top direct-to-consumer (DTC) brands that people love) you’ll benefit from his 20 years of experience with the right strategies to use to help you prioritize your growth.

About the instructor

Doug Hollinger

VP of Strategy at BVA

For 20 years, Doug Hollinger has helped companies across industries deploy effective digital strategies, while also building industry-leading professional services firms focused in the commerce space. Prior to joining BVA in February 2020, a commerce agency that incubates and grows direct-to-consumer brands through a customer-centric approach, Doug was SVP of Consulting for LiveArea (a PFS company), a global $90M commerce consulting firm. He has also led commerce-focused consulting practices for Razorfish, Amplifi Commerce, and Nokia (internal).

01 |The 4 Stages of a DTC Brand

02 |The Builder

03 |The Adapter

04 |The Scaler

05 |The Collaborator

06 |Next Steps + Congratulations