Creative Brief

Course content (13 lessons)

A creative brief is also an essential element of working with an influencer as it gives them parameters to work within, while giving them creative freedom to create content that will resonate with their audience. Watch and learn the fundamentals of developing a Creative Brief.

0:00
You’ve agreed with the influencer and the contract is signed congrats. Now comes the fun stuff seeing the content ideas come to life. The final best practice is the Senate creative brief that provides inspiration for the influencer as you see on screen. Think of this as the playbook of your brand. It has bio the pronunciation if it’s difficult to pronounce it deliverables camera angle.
0:21
This basically eliminates back and forth conversations between you and other party of what they’re looking for or what you’re looking for et cetera creators want parameters to work with them. But it is a fine line too strict. And you take away the freedom and creativity from the influencer something they built their profession on to lose and you won’t receive what you need so give them the tools to create and trust that this is their profession.
0:43
And this template that I’m also providing below I know I’m very generous. I’ll highlight a couple of things. Number one example talking points you want to provide enough where they can pick and choose what is applicable to them and their story. Never give required exact wording. This takes away their natural voice. Number two examples scenes.
1:04
This is meant to spark the creator’s imagination and mind have them either create one of the scenes or something of the like one note on this is provided easy place for the influencer submit their content Dropbox, Google Google Drive _et cetera_. Do you send this creative brief. You’re now on your way to receiving the content you.

Creative Brief

Course content (13 lessons)

Product Seeding

01 |Philosophy 101

02 |Best Practices

03 |Recap