How To Outreach To An Influencer
To kickstart this module on best practices, you’ll learn the step-by-step process to reach out to an influencer.
Previously we’ve discussed how to achieve getting influencers mailing address. When wanted to see them product. But how do you reach out to an influencer when your desires that contractually work with them. In this case always start with an email. It’s a little bit more professional and communicates that you’re serious about working with them. Most creators on social media will list their direct or agency email as an option for you
to contact them within their profile or within their bio itself. If you’re having a hard time finding it out then recommend direct message to them and asking for it with the purpose of bringing them a partnership opportunity with your brand. Let’s take a look at an outreach email we use at my agency to go over three key components you need to be sure to include in your outreach in the beginning.
Give them one sense of your brand value props. Our brand was created because or our products are blank. Basically this is who I am and a short sentence. It’s credible and bring value to you the influencer next. Explain why then why is this influencer perfect for your brand. What attracted you to them.
Was it their content? Who they are as people _et cetera_. Lastly you’d be surprised people forget to include this be clear with what you’re asking of them. You’ve come all this way eliminates some of the back and forth email exchanges by just putting this in the first email treat their attention as precious time. So do your best to eliminate the potential of them. I certainly deleting your email or delaying your campaign.
Going back to the dating example you introduce yourself and compliment them and then you leave them out. Don’t wait to see if they’re interested. Put your cards on the table and show them that you mean business. I provided a helpful template and the resources blow so download the outreach template to give yourself a head start. So you’ve sent out your email if they agree to your offer right away then you’re in luck. But most of the time you’ll have to negotiate. Watch the upcoming lesson to learn for guidelines that will help you do that.
Download the “Outreach Template” and start reaching out.