What To Put In The Contract

A contract is an essential element of an influencer agreement. In this lesson you’ll discover what are the elements to add to an effective contract.

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Congratulations you finally gone through the laborious negotiation process but now you have to draft up a contract. Even if you just agree on product proposal you’ll definitely want to draft a contract that provides you protection. Overall in today’s world number one FTC guidelines are important and no joke for both brand and influencer to understand this needs to be in the contract somewhere.
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As an addendum if you need help with FTC compliance influencers IQ is a great resource. I’m not going to pretend to be a lawyer here. Whatever contract you do use. Be sure to have two other sections in there. Number one approval rights. You must require the ability to approve the content before the influencer can post.
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You don’t want them posting something you’re not happy with had the influencer submit their content for approval by a certain date and then they can go ahead and post to use his rights, whether it’s 30, 60, or 90 days or full ownership it requires an extra fee. It’s worth spending the money that you can repurpose that influence your content across your other marketing channels.
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After you and the other party have signed the contract. There is a contract template and the research below. By the way the influencer will need to create the content with your product. So this brings us to our final lesson. Providing a creative brief that will help the influencer deliver the content you.