Why Video? The “Authentic” Test

Course content (13 lessons)

Video posts or stories can give you the best ability to understand an influencer’s excitement about your brand and audience engagement education. Watch and discover how to see if an influencer is truly authentic.

0:00
So far you’ve built the foundation of product seating and now you’re ready to start working with influencers. You want them to create content and post. But what should you have them do first. That’s the question I get all the time. Well if you remember our influencer pyramid way back in the beginning of our module and the course that gave you a clue. So we’re working our way up the influence of pyramid though. The primary reason for video posts being next specifically
0:24
is this. People can fake loving your brand or product by taking that amazing photo or writing a beautiful caption. But their authenticity and passion for your brand can be clearly seen in video content. They can’t fake that. Studies show that Gen Z and millennials are up to 50% more likely to buy when they see real enthusiasm.
0:46
Imagine that real and third enthusiasm about the product from the creator. And in other words authenticity sells. And that means you unit selling content from the influencer. So this begs the question though how can I assess the influencers ability to be authentic or sell. Sounds impossible but it’s not. Let’s use this influencer profile for example.
1:06
At least Miller at fit is what I want to find out is she comfortable speaking on camera. Is she creating video posts often. Does she have video story frames either again or highlights or her current Instagram story a 24 hour window where it’s not a professional production. She had one time experience of sounding OK. I want the raw at least what we witness and Elise’s profile.
1:28
I merely notice she’s in the frame of her breakfast highlight so I’ll click on that. As promised I wanted to do a little story. I’m going to do it as a highlight. I’m also going to do a post but I know also people just watch stories some people like highlight so I’m going to give it to you in all ways that is healthy breakfast options.
1:49
Now I know my kids are heading back to school so parents like to feed him. Don’t feed him this Frosted Flakes or those Fruit Loops. I’m telling you guys that will just burn right off and they’re going to get super, super right and they eat it right from the next hour. They’ll be so you’re sending them to school on sugar. Yikes teachers. Yikes for learning not a good 8. Now what we see here is after washing even a couple
2:11
seconds I can tell that she’s speaking with enthusiasm and comfortable in a selfie view. She’s comfortable talking to the camera and holding up being natural. So let’s look at another highlight. Her programs way over to the right. She’s smiling maintaining eye contact et cetera this is evidence I can use that if she likes my product we can be very confident that she
2:32
can speak well and create selling video content. Our guests are six to eight minutes long. That’s it. The idea is due to work atrophy they’re doing back to back. You can split them up throughout the day and then you get like your full 15 to 60 minute workout but if superintend so I’m telling you that is all. So now we know that at least creates great video content but practically should ever post and feed on a story.
2:55
I would recommend starting with an Instagram story. Studies show that Instagram stories actually keep people’s attention much more than images. So additionally I just source has less steps. And this is the biggest thing is getting audience to your website. Comparatively to actually put a link in her bio for example, where there’s no stopwatch and swipe up on the Instagram story.
3:16
So for step one how we start we already accomplished this. Step two. That’s how our post Instagram story. But important it is to include a link to your website with the swipe of feature so you can do this by providing a YouTube link through Google Analytics either to a collection or PDP page part of the display page of the product she is promoting through this,
3:36
you’ll be able to track how much interest her audience has in your product by the number of swipe UPS purchases bounce rate et cetera. After this with the least or all your other influencers, if you do this in a bigger campaign outside of organic performance at the very least, you have great video content to be able to repurpose and other channels like I’ve encouraged before.
3:57
So continue on in this course. Now for our final module to know the best practices and process of influence marketing the stuff that make sure your awesome strategies actually take place like the awesome strategies you’ve learned thus far. The dirty work that no one wants to do but it’s critical to your success. Things such as how to our Asian influencer you want to do a video post with guidelines on how to negotiate and things that include in your contract all that sexy stuff that you guys love.

Download “Creator Distributor Checklist” to start learning how to analyze influencer profiles for their “salesmanship.”

Why Video? The “Authentic” Test

Course content (13 lessons)

Product Seeding

01 |Philosophy 101

02 |Best Practices

03 |Recap