How do I create my brand identity?

How do I create my brand identity?

A brand is a person’s perception of your product, service, experience or business.

In a modern ecommerce business, your photography is a cornerstone of conveying your brand to your customers. Watch and learn how to create a mood board which will be a helpful tool for defining your visual brand.

Here is the 3-step process to create your mood board:

Step #1: Create an account on Pinterest (for free).You will use this platform to create your mood board. You could also use Instagram, Google Keep or use magazine/print images to create your mood board if you prefer.

Step #2: Research and find images that you can add to your mood board that align with how you want your product to be perceived.

Step #3: Start looking for patterns in your mood board that you want to use as inspiration for your product photography photoshoot.


👉 After creating your mood board, head to the next lesson to learn the importance of non-branded images to sell your products.

Join Shopify Compass

Become a member to access online courses, webinars, and a community of like-minded business owners.

Sign up for Compass

Download the Shopify Compass app

Track your progress and schedule reminders to help you reach your business goals.

Google Play Store BadgeMac App Store Badge