Shopify original

SEO Training for Beginners

1 hour 1 min • 16 lessons

This course is designed for ecommerce entrepreneurs who want to learn the fundamentals fast. Whether you’re a complete beginner and barely know what SEO stands for, or you have a small business that’s generating consistent income with SEO, but want to earn more – you’re in the right place.

By the end of this course you will have a thorough understanding of SEO concepts. You’ll also have a repeatable 3-step framework that you can use to grow your business with SEO.

In this 30 minute course you’ll discover:

  • The benefits of SEO for your business
  • How to set up your analytics to track success
  • What is a keyword and how to do keyword research for your business
  • What is on-site SEO and how to optimize your Shopify store
  • What is off-site SEO and how to use it to get discovered by ideal customers

About the instructor

CC

Casandra Campbell

A Shopify expert by day, an internet marketer by trade, an entrepreneur at heart, Casandra lives and breathes ecommerce. As the Experimentation Lead at Shopify, Casandra is constantly testing and refining new marketing strategies to help businesses grow. Before that, she was building Shopify’s own content and SEO strategy. A regular speaker and educator at content marketing and SEO conferences, Casandra shares her approach to ecommerce SEO on Shopify.