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SMS Marketing Course: Learn Text Message Marketing Campaign Strategies

Lesson 1: Introduction to subscriber acquisition (compliance)

SMS Marketing Course: Learn Text Message Marketing Campaign Strategies

Lesson 1: Introduction to subscriber acquisition (compliance)

Course content (19 lessons)

Overview

Lesson 1: Course Introduction0:58

Lesson 2: The State of Consumer Attention0:39

Lesson 3: Mobile Messaging and Mobile Shopping 1:24

Lesson 4: Why Text Message Marketing Matters 0:58

01 |Module 1

Lesson 1: Introduction to subscriber acquisition (compliance)1:16

Lesson 2: Platforms 1:51

Lesson 3: Mobile Opt-in7:40

Lesson 4: Desktop Opt-in1:42

Lesson 5: Customer Winback3:27

02 |Module 2

Lesson 1: Introduction to automated flows0:21

Lesson 2: Messaging Best Practices2:57

Lesson 3: Welcome Series4:20

Lesson 4: Abandoned Cart2:31

03 |Module 3

Lesson 1: Introduction to Weekly Campaigns0:56

Lesson 2: Sending a Promotional Campaign3:27

04 |Module 4

Lesson 1: Tracking and Optimization3:51

Lesson 2: Customer Support2:56

Lesson 3: Congratulations & Next Steps0:56

Overview

Lesson 1: Course Introduction0:58

Lesson 2: The State of Consumer Attention0:39

Lesson 3: Mobile Messaging and Mobile Shopping 1:24

Lesson 4: Why Text Message Marketing Matters 0:58

01 |Module 1

Lesson 1: Introduction to subscriber acquisition (compliance)1:16

Lesson 2: Platforms 1:51

Lesson 3: Mobile Opt-in7:40

Lesson 4: Desktop Opt-in1:42

Lesson 5: Customer Winback3:27

02 |Module 2

Lesson 1: Introduction to automated flows0:21

Lesson 2: Messaging Best Practices2:57

Lesson 3: Welcome Series4:20

Lesson 4: Abandoned Cart2:31

03 |Module 3

Lesson 1: Introduction to Weekly Campaigns0:56

Lesson 2: Sending a Promotional Campaign3:27

04 |Module 4

Lesson 1: Tracking and Optimization3:51

Lesson 2: Customer Support2:56

Lesson 3: Congratulations & Next Steps0:56

Learn why compliance is an important part of text marketing and why you should always talk to a lawyer to ensure you are compliant.

Welcome to module 1 of this course and in this module, we're going to dive into some of the platforms that you can use, as well as how to start collecting phone numbers in order to engage in text marketing. Now text marketing is a permission based marketing channel meaning that you need to get consent from each subscriber in order to send them a text. So if someone comes to your website and throughout their purchase journey they give you their phone number that does not mean that you can send them a text.
So you need to make sure that every single opt in that you have on your website is fully compliant. Now, you have two government agencies like the FCC and the FTC that have put together a regulation called the TPA the telephone consumer Protection Act to ensure that marketers are not spamming when engaging in tax marketing. Now, every platform that I'm going to recommend for you has complaints built in.
But I always recommend talking to a lawyer to ensure that you are fully compliant. Now, if you're ready and the next video, we're going to dive into some of the platforms that you can. So using today in order to engage in text marketing.

Check out the TCPA and the CTIA messaging guidelines to get familiar with text laws before continuing.

Download our Subscriber Acquisition Get Started Guide to follow along for the remainder of the module.