Lesson 2: Messaging Best Practices

Course content (19 lessons)

Text is a very unique channel. Writing copy for text is completely different than how you’d write copy for an email. In this lesson I walk you through a great way to write your copy for all your text messages.

Before we delve into the actual automated flows that I recommend setting up. I want to talk about messaging best practices. Now I've put together some guidelines to help you craft perfect text messages that would help you get that customer to take the action that you want them to take. Now text is a very casual channel. If you look at how you text friends and family. It's very casual super short, maybe use images and gifts here and there.
This is the same approach. We want to take when it comes to communicating to our customers. So in order to actually do that, you need to also take a look at how your customers are interacting with your brand. So typically, I recommend marketers to take a look at their Instagram comments. You can get a lot of great comments or content out of those comments and see how your customers communicate.
That way you can reflect that in the text messages that you sent. Now if you want a customer to make a purchase when they receive that text message you want to add social proof. So if you have over 100,000 or 50,000 customers. This could be something that you can mention in the text. Next, your product is solving a pain point that your customers have.
So we don't want you to do is to look to bring out those pain points. And then offer your product as a solution. And if there are any objections that usually come up or different questions that come up, you can also seek to answer those questions within those text messages. And lastly, I highly recommend using scarcity if you have limited amounts of product left. Or if you have a limited amount of time for someone to make that purchase using a discount code.
It's highly, highly recommended. And when we dive into the actual automated flush you can see how we write those text messages. Now last thing here is, I highly recommend using images and gifts because think about it when you receive a text that has an image you're spending more time looking at the image than the actual text. So what we want to do here is use either an image or a gif.
I read like gifts because they are flashy they can help you showcase your product in different ways. And they would definitely keep your customer's attention for a lot longer. So if you add all these different things up being casual adding social proof bringing out the pain points any objections using scarcity and urgency and adding gifts you would definitely craft the perfect text message that would get your customer to take action.
Now in the next few videos, we're going go over your welcome series your and cart as well as your post purchase messages, and show you how to exactly craft those messages.

Lesson 2: Messaging Best Practices

Course content (19 lessons)

Overview

01 |Module 1

02 |Module 2

03 |Module 3

04 |Module 4