Lesson 2: The State of Consumer Attention
Consumer attention is shifting. Watch and learn why text message marketing is a powerful tool to capture your customers' attention.
Over the past decades, the consumer's attention has shifted from the newspaper to the radio to the TV to the smartphone today. And that is to show that attention is always shifting and consumers are glued to their cell phones. Data from p.w. research center shows that over 96% of Americans can be reached over text historically.
Businesses have to be where the consumers are never the other way around. So if you want to reach your customers directly. You have to reach them via text.