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The Three Multiplier Framework

Lesson 1: Optimizing Your Offer

The Three Multiplier Framework

Lesson 1: Optimizing Your Offer

Course content (12 lessons)

Module 1: From Acquisition to Retention

Lesson 1: Introducing the Three Multiplier Framework6:03

Lesson 2: Growth as a Process 3:42

01 |Module 2: Increasing Purchase Frequency

Lesson 1: Why Ecommerce Doesn't Scale and What You Can Do About It4:18

Lesson 2: How to Engineer More Repeat Buyers 2:50

Lesson 3: The Karmaloop Campaign Teardown6:29

02 |Module 3: Increasing Average Order Value

Lesson 1: Optimizing Your Offer 2:51

Lesson 2: Optimizing Your Merchandising 4:35

Lesson 3: The Karmaloop Bounce-Back Campaign 3:17

03 |Module 4: Increasing Your Customer Count

Lesson 1: The Right System: The Conversion Rate Mousetrap 6:15

Lesson 2: The Right Distribution 3:26

Lesson 3: Minnows vs. Whales 4:08

Lesson 4: Landing the Whale Customers 3:47

Module 1: From Acquisition to Retention

Lesson 1: Introducing the Three Multiplier Framework6:03

Lesson 2: Growth as a Process 3:42

01 |Module 2: Increasing Purchase Frequency

Lesson 1: Why Ecommerce Doesn't Scale and What You Can Do About It4:18

Lesson 2: How to Engineer More Repeat Buyers 2:50

Lesson 3: The Karmaloop Campaign Teardown6:29

02 |Module 3: Increasing Average Order Value

Lesson 1: Optimizing Your Offer 2:51

Lesson 2: Optimizing Your Merchandising 4:35

Lesson 3: The Karmaloop Bounce-Back Campaign 3:17

03 |Module 4: Increasing Your Customer Count

Lesson 1: The Right System: The Conversion Rate Mousetrap 6:15

Lesson 2: The Right Distribution 3:26

Lesson 3: Minnows vs. Whales 4:08

Lesson 4: Landing the Whale Customers 3:47

In this module you will learn how to grow the second multiplier: your average order value (AOV). In this lesson, you'll learn specifically about how to optimize your offer.