Lesson 3: Minnows vs. Whales
Course content (12 lessons)
Module 1: From Acquisition to Retention
01 |Module 2: Increasing Purchase Frequency
02 |Module 3: Increasing Average Order Value
03 |Module 4: Increasing Your Customer Count
This may be the most important lesson in the course: how to attract the right customers. In this lesson Drew shares the value of attracting 'whales' instead of 'minnows' and shows you how to attract them in the following lesson.