Product Packaging 101

Your product’s packaging is very important, as it can often be the first touchpoint with your customer. Watch the video to learn the three main aspects to consider when creating your packaging.

Questions to Answer before Creating your Packaging:

  • How can you use your packaging to differentiate your product from your competitor?
  • Is your customer looking for a high end product or are they more cost conscious? Are they willing to pay a premium price for a premium product?
  • Is your customer looking for cheaper alternative to an existing product they already use?
  • Are they buying it because it uses the best quality ingredients/materials or just because it tastes or looks good?
  • Do you think your customers are looking for something that looks mass-produced or do you want it to look like a “craft” product that is locally made?

Resources:

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