What is a Brand?
Course content (31 lessons)
01 |Profit with Your Product
02 |Brand and Design Your Shopify Store
04 |Marketing Your Business
It’s time to brand your business.
A brand is how people perceive your business. Your brand will include everything from your logo to your one-on-one customer service.
In the video, discover how the Jaswant’s Kitchen brand was created.
- Read 5 Brand Strategies to Uniquely Position Your Ecommerce Business Above the Competition
- Create your brand architecture. Create a copy of this document and fill out your answers.
- Read Protect Your Ideas: Lessons from an Indie Artist Who Waged War on a Mega-Brand to understand how to legally protect your brand once you’ve created it. Also, there are helpful resources for further learning on copyright, trademarks and legal advice at the bottom of the blog post.