What Are Push Notifications - Grow Your Business Using This Marketing Strategy

15 mins • 32 lessons

Did you know that about 70% of all ecommerce shopping carts are abandoned each year? That’s about 96 trillion dollars in lost sales annually. So how do you recover the potential lost sales? Push Notifications. A push notification is an instant, personalized way to bring communicate with your customers. Learn from Adam, head of Product Marketing at PushOwl to discover how you can implement modern push notification strategies and tools to help you grow your ecommerce business.

In this course, taught by Adam Walker, you will learn:

  • How to grow your subscriber base with push notifications
  • Deep dive into using push notifications help with abandon cart recovery
  • Customer experience tactics that drive sales using push notifications

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About the instructor

Adam Walker

Head of Product Marketing at PushOwl

Adam is the Head of Product Marketing at PushOwl, a Bangalore-based push notification app. Originally from New York, Adam has been living in India the last 5 years. Prior to his role at PushOwl, Adam worked as a VC investor; as a product manager; and as an entrepreneur. In 2016 Adam exited his last startup to KredX, a FinTech company in India. Before moving to India, Adam started-up and lived in Nairobi, Kenya, Santiago, Chile, and Pristina, Kosovo.