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What Are Push Notifications - Grow Your Business Using This Marketing Strategy

Regulated Industries

What Are Push Notifications - Grow Your Business Using This Marketing Strategy

Regulated Industries

Course content (32 lessons)

Course Overview

Interesting Statistics0:32

What We’ll Cover In the Course0:42

01 |Multichannel Marketing

Introduction0:26

What is Multichannel Marketing?0:28

How Your Customers Use Channels0:31

How to Gain a Unique Subscriber Base0:32

Why Push Is Ideal for Privacy0:30

Reduce Customer Engagement Costs0:23

Regulated Industries0:22

What are Push Notifications?1:19

Limitations of Push Notifications0:33

02 |Abandoned Cart Recovery

Introduction0:21

Abandoned Cart Recovery0:37

Why Push is an Important Recovery Channel0:59

03 |Promotional Marketing

Introduction0:14

What is Promotional Marketing?0:21

Audience Segmentation0:24

Using Push in your Campaigns0:36

How to Write Great Ad Copy0:35

Best Creatives for Push0:21

04 |Customer Experience

Introduction0:12

What is Customer Experience?0:34

Welcome Notifications0:30

Back in Stock0:35

Price Drop Alerts0:40

Shipping Notifications0:25

05 |Course Wrap-up

Course Overview

Interesting Statistics0:32

What We’ll Cover In the Course0:42

01 |Multichannel Marketing

Introduction0:26

What is Multichannel Marketing?0:28

How Your Customers Use Channels0:31

How to Gain a Unique Subscriber Base0:32

Why Push Is Ideal for Privacy0:30

Reduce Customer Engagement Costs0:23

Regulated Industries0:22

What are Push Notifications?1:19

Limitations of Push Notifications0:33

02 |Abandoned Cart Recovery

Introduction0:21

Abandoned Cart Recovery0:37

Why Push is an Important Recovery Channel0:59

03 |Promotional Marketing

Introduction0:14

What is Promotional Marketing?0:21

Audience Segmentation0:24

Using Push in your Campaigns0:36

How to Write Great Ad Copy0:35

Best Creatives for Push0:21

04 |Customer Experience

Introduction0:12

What is Customer Experience?0:34

Welcome Notifications0:30

Back in Stock0:35

Price Drop Alerts0:40

Shipping Notifications0:25

05 |Course Wrap-up

If you have a business in a regulated industry, you may face barriers to marketing. Learn how push notifications can help you work around this limitation.

Another thing to consider when looking at various communication marketing channels is whether the big ad platforms like Facebook, Instagram or Google will support running ads for your industry or products. These are called regulated industries by Shopify. If your business falls into a regulated industry then alternative marketing channels like push notifications are really going to be extra important for your business.