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What Are Push Notifications - Grow Your Business Using This Marketing Strategy

What is Customer Experience?

What Are Push Notifications - Grow Your Business Using This Marketing Strategy

What is Customer Experience?

Course content (32 lessons)

Course Overview

Interesting Statistics0:32

What We’ll Cover In the Course0:42

01 |Multichannel Marketing

Introduction0:26

What is Multichannel Marketing?0:28

How Your Customers Use Channels0:31

How to Gain a Unique Subscriber Base0:32

Why Push Is Ideal for Privacy0:30

Reduce Customer Engagement Costs0:23

Regulated Industries0:22

What are Push Notifications?1:19

Limitations of Push Notifications0:33

02 |Abandoned Cart Recovery

Introduction0:21

Abandoned Cart Recovery0:37

Why Push is an Important Recovery Channel0:59

03 |Promotional Marketing

Introduction0:14

What is Promotional Marketing?0:21

Audience Segmentation0:24

Using Push in your Campaigns0:36

How to Write Great Ad Copy0:35

Best Creatives for Push0:21

04 |Customer Experience

Introduction0:12

What is Customer Experience?0:34

Welcome Notifications0:30

Back in Stock0:35

Price Drop Alerts0:40

Shipping Notifications0:25

05 |Course Wrap-up

Course Overview

Interesting Statistics0:32

What We’ll Cover In the Course0:42

01 |Multichannel Marketing

Introduction0:26

What is Multichannel Marketing?0:28

How Your Customers Use Channels0:31

How to Gain a Unique Subscriber Base0:32

Why Push Is Ideal for Privacy0:30

Reduce Customer Engagement Costs0:23

Regulated Industries0:22

What are Push Notifications?1:19

Limitations of Push Notifications0:33

02 |Abandoned Cart Recovery

Introduction0:21

Abandoned Cart Recovery0:37

Why Push is an Important Recovery Channel0:59

03 |Promotional Marketing

Introduction0:14

What is Promotional Marketing?0:21

Audience Segmentation0:24

Using Push in your Campaigns0:36

How to Write Great Ad Copy0:35

Best Creatives for Push0:21

04 |Customer Experience

Introduction0:12

What is Customer Experience?0:34

Welcome Notifications0:30

Back in Stock0:35

Price Drop Alerts0:40

Shipping Notifications0:25

05 |Course Wrap-up

In this lesson you’ll learn what customer experience (or CX) is and why it is an important element of marketing.

Customer experience or see x for short can be defined simply as how customers perceive their interactions with your company. It includes all the touch points your customers experience across their journeys as a buyer. Everything from your ads to your landing pages to your customer support. And now with more communication channels available than ever before.
Brands need to consider ways to improve their customer experience across channels and push notifications could be a major part of that mix. So let’s take a look at different types of push notifications that fall under the CX banner.