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What Are Push Notifications - Grow Your Business Using This Marketing Strategy

What is Promotional Marketing?

What Are Push Notifications - Grow Your Business Using This Marketing Strategy

What is Promotional Marketing?

Course content (32 lessons)

Course Overview

Interesting Statistics0:32

What We’ll Cover In the Course0:42

01 |Multichannel Marketing

Introduction0:26

What is Multichannel Marketing?0:28

How Your Customers Use Channels0:31

How to Gain a Unique Subscriber Base0:32

Why Push Is Ideal for Privacy0:30

Reduce Customer Engagement Costs0:23

Regulated Industries0:22

What are Push Notifications?1:19

Limitations of Push Notifications0:33

02 |Abandoned Cart Recovery

Introduction0:21

Abandoned Cart Recovery0:37

Why Push is an Important Recovery Channel0:59

03 |Promotional Marketing

Introduction0:14

What is Promotional Marketing?0:21

Audience Segmentation0:24

Using Push in your Campaigns0:36

How to Write Great Ad Copy0:35

Best Creatives for Push0:21

04 |Customer Experience

Introduction0:12

What is Customer Experience?0:34

Welcome Notifications0:30

Back in Stock0:35

Price Drop Alerts0:40

Shipping Notifications0:25

05 |Course Wrap-up

Course Overview

Interesting Statistics0:32

What We’ll Cover In the Course0:42

01 |Multichannel Marketing

Introduction0:26

What is Multichannel Marketing?0:28

How Your Customers Use Channels0:31

How to Gain a Unique Subscriber Base0:32

Why Push Is Ideal for Privacy0:30

Reduce Customer Engagement Costs0:23

Regulated Industries0:22

What are Push Notifications?1:19

Limitations of Push Notifications0:33

02 |Abandoned Cart Recovery

Introduction0:21

Abandoned Cart Recovery0:37

Why Push is an Important Recovery Channel0:59

03 |Promotional Marketing

Introduction0:14

What is Promotional Marketing?0:21

Audience Segmentation0:24

Using Push in your Campaigns0:36

How to Write Great Ad Copy0:35

Best Creatives for Push0:21

04 |Customer Experience

Introduction0:12

What is Customer Experience?0:34

Welcome Notifications0:30

Back in Stock0:35

Price Drop Alerts0:40

Shipping Notifications0:25

05 |Course Wrap-up

In this lesson you’ll understand what promotional marketing is, and the four types of promotional marketing campaigns common for ecommerce brands.

In broad terms promotional marketing is a set of activities designed to share knowledge about a product or service with as many people as possible to either increase brand awareness or sales for types of promotional marketing campaigns that are common for e-commerce brands are new product launches new collection launches holiday or seasonal sales and flash sales.