Wholesale Strategies to Scale

27 mins • 7 lessons

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"Wholesale's too complex..." "It's too expensive..." "This will take too much time to start..."

If you haven't ventured into wholesale, perhaps these are some of the thoughts that have stopped you in your tracks. If you have the desire to create a wholesale marketing channel, but no idea where to begin...you're going to this course. Your instructor, Amy Welsman is a wholesale strategy and growth expert who is incredibly passionate about helping entrepreneurs create a wholesale channel for their business.

  • You'll learn the three key advantages of wholesale to scale your business
  • You'll learn how to master pricing to work in harmony with the retailer
  • You'll learn how to work with the right retailer for your product
  • You'll receive a trade show checklist that you can use if you decide to showcase

About the instructor

Amy Welsman

Sales and Marketing Specialist

An entrepreneurial sales and marketing executive, Amy Welsman's experience spans working with Fortune 500 firms at a global advertising agency to leading marketing and sales at a high growth startup. She is passionate about implementing brand strategies and forming strong relationships with key retail and brand partners. Welsman excels at identifying emerging markets, and generating revenue through various channels. Welsman's specialty is wholesale strategy, and her focus has been in both the outdoor and niche sports markets which include fitness, outdoor lifestyle, equestrian, yoga, and running. As a member of the founding team at Knix Wear, Welsman managed and grew the wholesale division from the ground up, securing over 250 retail partners, including national accounts such as Hudson's Bay, and Mountain Equipment Co-Op. In early 2017, Welsman left Knix Wear to start her own independent consultancy. Welsman's services range from optimizing and growing existing wholesale channels for brands, to consulting and creating new wholesale growth strategies. Welsman has spoken about crowdfunding, brand strategy and entrepreneurship on various panels, including at the Queen’s University School of Business.

Introduction: Why Wholesale?

01 |Module 1: 7 Considerations Before Getting Started

02 |Module 2: Market Research and Creating Target Lists for Wholesale Strategy

03 |Module 3: Pricing and Balancing Your Direct Business with Your Wholesale Business

05 |Module 5: The Strategies for Resource Allocation