Lesson 1: Merchandising 101

Lesson 1: Merchandising 101

Course content (7 lessons)

Introduction: Why Wholesale?

01 |Module 1: 7 Considerations Before Getting Started

02 |Module 2: Market Research and Creating Target Lists for Wholesale Strategy

03 |Module 3: Pricing and Balancing Your Direct Business with Your Wholesale Business

05 |Module 5: The Strategies for Resource Allocation

Merchandising is one of the most important elements of your retail strategy, and will require a lot of careful thought and investment. If you’re going to put precious resources behind building a wholesale channel, it will be wasted if you don’t have the right merchandising.

Join Shopify Compass

Become a member to access online courses, webinars, and a community of like-minded business owners.

Sign up for Compass

Download the Shopify Compass app

Track your progress and schedule reminders to help you reach your business goals.

Google Play Store BadgeMac App Store Badge