Lesson 1: Merchandising 101

Course content (7 lessons)

Introduction: Why Wholesale?

01 |Module 1: 7 Considerations Before Getting Started

02 |Module 2: Market Research and Creating Target Lists for Wholesale Strategy

03 |Module 3: Pricing and Balancing Your Direct Business with Your Wholesale Business

05 |Module 5: The Strategies for Resource Allocation

Merchandising is one of the most important elements of your retail strategy, and will require a lot of careful thought and investment. If you’re going to put precious resources behind building a wholesale channel, it will be wasted if you don’t have the right merchandising.