Lesson 1: Merchandising 101
Course content (7 lessons)
Introduction: Why Wholesale?
01 |Module 1: 7 Considerations Before Getting Started
02 |Module 2: Market Research and Creating Target Lists for Wholesale Strategy
03 |Module 3: Pricing and Balancing Your Direct Business with Your Wholesale Business
04 |Module 4: Merchandising 101
05 |Module 5: The Strategies for Resource Allocation
Merchandising is one of the most important elements of your retail strategy, and will require a lot of careful thought and investment. If you’re going to put precious resources behind building a wholesale channel, it will be wasted if you don’t have the right merchandising.