Lesson 2: How to Decide Which Trade Shows to Focus On

Lesson 2: How to Decide Which Trade Shows to Focus On

Course content (7 lessons)

Introduction: Why Wholesale?

01 |Module 1: 7 Considerations Before Getting Started

02 |Module 2: Market Research and Creating Target Lists for Wholesale Strategy

03 |Module 3: Pricing and Balancing Your Direct Business with Your Wholesale Business

05 |Module 5: The Strategies for Resource Allocation

Everyone will tell you that trade shows can be a bit hit or miss, and finding the right show that works for you will require some experimentation. Trade shows provide an opportunity to expose your brand to as many stakeholders as possible. In other words, they are a giant networking opportunity, so in this lesson you'll learn how to take advantage of it!

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