Lesson 2: How to Decide Which Trade Shows to Focus On
Course content (7 lessons)
Introduction: Why Wholesale?
01 |Module 1: 7 Considerations Before Getting Started
02 |Module 2: Market Research and Creating Target Lists for Wholesale Strategy
03 |Module 3: Pricing and Balancing Your Direct Business with Your Wholesale Business
04 |Module 4: Merchandising 101
05 |Module 5: The Strategies for Resource Allocation
Everyone will tell you that trade shows can be a bit hit or miss, and finding the right show that works for you will require some experimentation. Trade shows provide an opportunity to expose your brand to as many stakeholders as possible. In other words, they are a giant networking opportunity, so in this lesson you'll learn how to take advantage of it!