Live Webinars

This workshop provides a guided walk-through of the Shopify platform and admin interface. You’ll learn all the steps required to set up a Shopify store and get your first sale.

COVID-19 is having an unprecedented impact on individuals and our economy at large. Times are uncertain and we are here to support you with tips and strategies for keeping your retail business going.

Whether it’s a newsletter announcing a new product or a thank you email after a purchase, email marketing is the best marketing investment for direct sales for your business. In this workshop, you’ll learn strategies for building an engaged email list and how to tighten up your email marketing funnel to impact on your bottom line. We’ll also cover specific email strategies you can use in response to COVID-19

A strong SEO strategy can put your business on the right path for the long term. With minimal spend, you can get new customers to find you every day. In this webinar, you’ll learn what Google values in search results, how to research and select keywords relevant to your business, and how to develop an on-site and off-site SEO strategy specific to your business.

From creating your brand's unique value proposition to writing your product description, story telling is an art and doing it successfully will help you capture sales along with customer loyalty. In this workshop, you'll learn how to make your brand distinct and how to communicate why shoppers should buy from you in your About Us and Product pages to drive conversions.

In this workshop, you’ll learn the fundamentals of how to design an online store your customers love, without needing any coding experience! We'll cover fundamental design principles in e-commerce you can adopt to strengthen your store, and include ways to develop your brand identity using free Shopify tools! We'll end with step-by-step strategies to build a site that converts, including your homepage, product pages, and checkout.

As an entrepreneur, there are a hundred things that you need to do every day to manage and grow your business. But the single most important, valuable thing you can do is talk to your customers. Making it easy for your customers to reach you via chat and engaging in meaningful conversations can be a huge driver for the growth of your business. Discover how conversational tools can build trust, increase sales and help retain life-long customers.

This webinar is designed to educate you on the marketing funnel and highlight key areas of your store that are pivotal for driving sales, including a focus on strategies you can employ in these areas. Once we review the marketing funnel, we'll take a thorough look at the two most important areas of your store to boost conversions: the product pages and the checkout process. We'll conclude with specific marketing tactics you can employ on your site to ensure you're not letting sales slip away.

The internet is a visually driven space, and your store creates a lasting impression with just one glance. This workshop will provide an overview of product photography and teach you how to capture great photos with tips for editing and lighting. Learn why great photography is essential to your business and how your product photography can help increase your sales.

Before you invest your time and money into expensive marketing campaigns, you should spend time learning the free principles of organic marketing. From covering marketing essentials to 4 main pillars of organic marketing, this webinar covers the basics and is full of strategies using real merchant examples. You will learn how to apply organic marketing across search engine optimization, social media, email marketing and content marketing so you can grow your brand awareness without spending money on advertising.