Whether you’re new to ecommerce or a seasoned entrepreneur, we’ve got you covered. Join us every Thursday at 1 pm EST for live programming designed to help your online business through these uncertain times.
Upcoming live workshops
BFCM series - Forecasting customer demand to maximize Black Friday/Cyber Monday sales
Getting started with Shopify
This workshop provides a guided walk-through of the Shopify platform and admin interface. You’ll learn all the steps required to set up a Shopify store and get your first sale.
Strategies for brick & mortar retailers
COVID-19 is having an unprecedented impact on individuals and our economy at large. Times are uncertain and we are here to support you with tips and strategies for keeping your retail business going.
Email Marketing 101
Whether it’s a newsletter announcing a new product or a thank you email after a purchase, email marketing is the best marketing investment for direct sales for your business. In this workshop, you’ll learn strategies for building an engaged email list and how to tighten up your email marketing funnel to impact on your bottom line. We’ll also cover specific email strategies you can use in response to COVID-19
SEO for beginners
A strong SEO strategy can put your business on the right path for the long term. With minimal spend, you can get new customers to find you every day. In this webinar, you’ll learn what Google values in search results, how to research and select keywords relevant to your business, and how to develop an on-site and off-site SEO strategy specific to your business.
Using storytelling to drive your brand and win customers
From creating your brand's unique value proposition to writing your product description, story telling is an art and doing it successfully will help you capture sales along with customer loyalty. In this workshop, you'll learn how to make your brand distinct and how to communicate why shoppers should buy from you in your About Us and Product pages to drive conversions.
Designing a store your customers will love
In this workshop, you’ll learn the fundamentals of how to design an online store your customers love, without needing any coding experience! We'll cover fundamental design principles in e-commerce you can adopt to strengthen your store, and include ways to develop your brand identity using free Shopify tools! We'll end with step-by-step strategies to build a site that converts, including your homepage, product pages, and checkout.
Building your business with conversational commerce
As an entrepreneur, there are a hundred things that you need to do every day to manage and grow your business. But the single most important, valuable thing you can do is talk to your customers. Making it easy for your customers to reach you via chat and engaging in meaningful conversations can be a huge driver for the growth of your business. Discover how conversational tools can build trust, increase sales and help retain life-long customers.
Optimize Conversions for Beginners
This webinar is designed to educate you on the marketing funnel and highlight key areas of your store that are pivotal for driving sales, including a focus on strategies you can employ in these areas. Once we review the marketing funnel, we'll take a thorough look at the two most important areas of your store to boost conversions: the product pages and the checkout process. We'll conclude with specific marketing tactics you can employ on your site to ensure you're not letting sales slip away.
Product Photography 101
The internet is a visually driven space, and your store creates a lasting impression with just one glance. This workshop will provide an overview of product photography and teach you how to capture great photos with tips for editing and lighting. Learn why great photography is essential to your business and how your product photography can help increase your sales.
Before you invest your time and money into expensive marketing campaigns, you should spend time learning the free principles of organic marketing. From covering marketing essentials to 4 main pillars of organic marketing, this webinar covers the basics and is full of strategies using real merchant examples. You will learn how to apply organic marketing across search engine optimization, social media, email marketing and content marketing so you can grow your brand awareness without spending money on advertising.
Missed a live workshop? Visit Shopify Compass Workshops to view all workshop recordings.