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Start a business

Whether it’s by necessity or by choice, online shopping is the future, and recent events have accelerated that change. With more people buying online than ever before, now is the time to bring that idea to life and give it all you’ve got.

Shoes, lipstick, sunglasses and a purse creating a floor spread

Success stories and guidance from entrepreneurs who have done it before

The Kular Family
The Kular Family
Learn how they took mom’s recipe online and onto the shelves of Whole Foods.
Ezra Firestone
Ezra Firestone
Discover the $5/day Facebook ad strategy to get your business off the ground.
Casandra Campbell
Casandra Campbell
Find out how SEO puts you on a path to long-term growth.

Step-by-step guidanceto help you save time and launch your new business.

Find a product to sell

If you're still looking for a product to sell, consider dropshipping or print-on-demand services to get you started.

Custom branded website

An easy-to-use website builder means you can create and add your branding in minutes.

Integrated marketing

Shopify Email, integrated Facebook ads, and much more to help you reach new customers.

24/7 support

Our support team is available via chat, email, phone and social media.

Your complete blueprint tostarting a business with Shopify

Start a free trial and follow the program, from adding your first product right through to launching and growing your business.

  1. 1|Business planning
    • Deciding what product to sell
    • Validating business ideas
    • Sourcing products

    78m•20 lessons

  2. 2|Brand
    • Visual inspiration
    • Selecting a business name
    • Choosing a logo

    29m•7 lessons

  3. 3|Products
    • Taking product photos that sell
    • Writing compelling product descriptions
    • Pricing products for profitability

    68m•16 lessons

  4. 4|Online store design
    • Choosing a store design and theme
    • Making the most of your homepage
    • Adding product pages and collections

    57m•14 lessons

  5. 5|Marketing
    • Creating online marketing strategies
    • Optimizing paid advertising
    • Connecting with customers through email marketing

    67m•13 lessons

  6. 6|Store settings
    • Creating shipping strategies
    • Customizing checkout settings
    • Setting up payments, taxes, and billing

    9m•45 lessons

  7. 7|Store launch
    • Testing your online store
    • Creating a launch checklist
    • Launching your store

    7m•3 lessons

Join Shopify Compass

Become a member to access online courses, workshops, and a community of like-minded business owners.

Sign up for Compass