3 key pillars of paid marketing

3 key pillars of paid marketing

With paid marketing, your goal is to get results and spend as little as possible.

To get it right, there are 3 key pillars of paid marketing you need to pay attention to:

  1. Target audience are the people that you want to reach. Different platforms have different ways of targeting people. For example, on Google you target based on search. And on Facebook you target based on a person's interest. But regardless of the platform, go where your audience spends time.
  2. Creative is all about what your ad actually looks like. It can be text, images, and even video.
  3. Budget is how much you want to spend. You don’t have to spend a lot of money to launch your ads. Facebook is a great platform for learning. For as little as $5/day you can run ad tests.

When you start running ads, follow these simple rules:

  • Run some low-cost ads for at least 2 weeks to give the ad platform the opportunity to optimize.

  • Take note of click-through rate and purchases. This will give you a sense of whether an ad is worth keeping, investing more in, or scaling.

  • Read the signals. After you and the platform learn how to optimize targeting for your audience, this 2 week experimentation phase can be as quick as a 3-day experiment

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