5 ways you can use discounts to increase sales
Discounts are a powerful way to capture your audience's attention and convert customers.
Here are 5 ways you can use discounts to drive sales:
- Pre-launch offer. Before you add a new product to your online store, keep the product page hidden and email your existing customers with an exclusive invitation to buy it before anyone else.
- Minimum purchase discount. Offer free shipping with a minimum spend. It works.
- Abandoned cart offer. Shopify has built-in cart abandonment emails which are sent automatically. You can customize the emails and include a discount to make it even more enticing to come back. Be careful with this one. Customers are getting savvy about this offer and can leave your site knowing a discount is coming their way.
- The fast follow. Directly after purchase, offer a discount on the user’s next purchase from your shop.
- Loyal customer discount. This is a nice way to say thanks, especially to your most loyal customers. Look at your store’s analytics to see who your top customers are, and reward them with an exclusive discount.