Connect with content marketing
Content Marketing is about building trust and engagement with your audience through entertainment, education and inspiration.
How can you do this as a restaurant owner?
Do some research. Use search engines and keyword planning tools to discover common questions about food, cooking, food safety, and non food-related topics that might affect your direct neighbourhood. Use these as inspiration for your content planning.
Monetization. Can your video series be packaged as a course you can sell on your online store?
Production. Consider paying existing staff to create content. If you’re creating within your restaurant, convert your dining room or a section of your kitchen into a makeshift studio
- IGTV cooking show
- Tell your story
- Recipe blogs
- Lifestyle content
- Virtual classes
- Engage with your email list