Connect with content marketing

Content Marketing is about building trust and engagement with your audience through entertainment, education and inspiration.

How can you do this as a restaurant owner?

Do some research. Use search engines and keyword planning tools to discover common questions about food, cooking, food safety, and non food-related topics that might affect your direct neighbourhood. Use these as inspiration for your content planning.

Monetization. Can your video series be packaged as a course you can sell on your online store?

Production. Consider paying existing staff to create content. If you’re creating within your restaurant, convert your dining room or a section of your kitchen into a makeshift studio

Some ideas:

  • IGTV cooking show
  • Tell your story
  • Recipe blogs
  • Lifestyle content
  • Virtual classes
  • Engage with your email list

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