Skip to content
Shopify compass home
Programs
Start a business
Bring your business online
Courses
Tutorials
Workshops
Live workshops
Recorded workshops
Case studies
Submit
Login
Get started
Home
Tutorials
Core principles of advertising
Tutorials
Core principles of advertising
Key takeaways
In this video you’ll learn
Core principles of advertising:
Be willing to spend
Launch, analyze, optimize
Targeting is half the battle
Creative is the other half of the battle
Optimize the funnel first
More tutorials for marketing and sales
How to verify your site with Google
Tutorial
•
4 min
Learn about search engine optimization (SEO)
Tutorial
•
5 min
Edit your email notifications
Tutorial
•
3 min
How to write an effective welcome email
Tutorial
•
5 min
5 principles for conversion-centric email design
Tutorial
•
5 min
How to turn a customer avatar into audience
Tutorial
•
2 min
How to create the customer avatar
Tutorial
•
3 min
How much you should spend on advertising
Tutorial
•
3 min
Understanding the sales funnel
Tutorial
•
3 min
5 proven ways to get your first sale
Tutorial
•
3 min
Common early marketing mistakes
Tutorial
•
3 min
Introduction to online marketing
Tutorial
•
8 min
How to price products for a profitable business
Tutorial
•
3 min
How to create print-on-demand product photos
Tutorial
•
3 min
Product photography for dropshipping
Tutorial
•
3 min
Outsourcing photography on a budget
Tutorial
•
1 min
Smartphone photography: products on a white background
Tutorial
•
9 min
How to set up your home photography studio
Tutorial
•
4 min
White background photography
Tutorial
•
3 min
The impact of better product photography
Tutorial
•
2 min
Email marketing strategies for high volume sales periods
Tutorial
•
6 min
Building relationships and driving sales through live chat
Tutorial
•
3 min
Marketing tools for holiday selling
Tutorial
•
4 min
Selling globally to maximize holiday sales
Tutorial
•
3 min
Selling gift cards to grow holiday sales
Tutorial
•
3 min
How to communicate your brand through the screen
Tutorial
•
9 min
Adjusting your online presence for direct-to-consumer sales
Tutorial
•
9 min
Connect with content marketing
Tutorial
•
5 min
Make your food look irresistible online
Tutorial
•
5 min
