How to create your brand foundation

How to create your brand foundation

In this video you’ll learn

That a brand foundation, or architecture, is made of three key pieces:

  • Your company’s mission
  • Your brand promise (or value proposition)
  • Your brand personality (or pillars)

Join Shopify Compass

Become a member to access online courses, webinars, and a community of like-minded business owners.

Sign up for Compass

Download the Shopify Compass app

Track your progress and schedule reminders to help you reach your business goals.

Google Play Store BadgeMac App Store Badge