Selling globally to maximize holiday sales

Selling globally is easier than you might think. With out-of-the-box cross-border solutions, you can set up your online store to target international customers in a few simple steps:

In this video, you’ll learn how to:

Set up multi-currency on your store
Translate your store using Shopify-approved apps
Target customers in a specific country/region and boost your store's SEO ranking with international domains (available on the Shopify, Advanced, and Plus plans).
Set up international domains
Install the Geolocation app

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[MUSIC PLAYING] Selling globally is a great way to boost your revenue and get more customers buying your product. And with a third of traffic on Shopify stores coming from international visitors, cross-border selling is an effective way to boost your sales especially during the holiday season. Hi, I'm Samantha. And today, I'm going to share five simple tips to get your store ready for selling globally. The first step is to understand which specific countries to target.

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One of the ways you can do this is by checking the sessions by locations report. This will show you where your traffic is coming from and give you an idea of the countries you should start selling to. In general, the top 10 recommended countries to sell to are the United States, Canada, Australia, United Kingdom, Germany, France, Japan, Hong Kong, and Ireland. The second step is to set up multiple currencies in your store.

0:58

With 92% of shoppers wanting to browse and buy in their local currency, customers are more likely to buy if their local currency is available. To sell in multiple currencies, the first step is to enable Shopify payments and then add the currency. You can add up to 133 currencies in a few simple clicks. Tip three, translate your store into multiple languages. With 75% of international customers wanting to buy in their native language, it's worthwhile to translate your store.

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And there are many Shopify-approved apps that help you translate your store. Localizing your store is a key step in building that trust with international customers and building your global brand. The fourth step is to set up international domains. Now, with a single store, you can target customers from multiple countries. This also helps with your SEO ranking for those countries and helps your customers find the right country and language version of your store.

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For example, if you want to expand to France, select the country France, the currency euro, and the language French and English. When a buyer in France searches for your store, the French domain will automatically rank higher and the customer can browse and checkout in the French language and euro currency. The fifth and final step is to install the geolocation app to service the right language or currency recommendation to your buyers.

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The app is intuitive and it gives recommendations based on your customer's browsing preferences and location. Your visitors can also change the language and currency at any time with the selectors which work with any theme. So these were five simple steps to help you get started and scale your business internationally. [MUSIC PLAYING]

Selling globally can be a great strategy to diversify your business. Check out the help docs for more information.
Enable Shopify Payments to start selling in multiple currencies. Set up international domains on your store.
Identify the top countries to sell to using sessions by location report.